Sales Intelligence that opens doors and closes deals.
Get the data and buyer insights you need to reach your ideal customers at the right time, every time.
Hit your revenue goals
Whatever your role, the sales intelligence platform helps you perform better at every stage of the sales process.
Sales intelligence is the collection and analysis of data to help salespeople understand their prospects and close more deals. Sales intelligence tools gather this data, which provides actionable insights that help sales teams hit their goals.
Sales intelligence tools are digital platforms that provide businesses with valuable insights and data to enhance their sales efforts.
Often, these tools leverage ML or AI to gather and analyze data from sources like websites, social media, news outlets, and more. This helps sales professionals tailor their outreach, improve their engagement strategies, ultimately drive revenue.
Sales Intelligence: Turning Data Into Decisions
To apply data to sales strategy at scale, sales intelligence tools don’t just gather data — they analyze and present it in a way that informs strategic decision-making.
Sales intelligence platforms offer real-time market insights, competitor analysis, and provide visibility into customer behavior trends
Check out some of the tools that enable sales teams to make smarter, faster, more effective sales decisions:
- ZoomInfo: Integrates comprehensive, highly accurate B2B contact and company data with actionable insights and advanced workflows to accelerate the sales cycle for modern GTM teams.
- Infer: A predictive lead-scoring platform that uses AI to determine which leads are real prospects.
- LinkedIn Sales Navigator: Leverages the power of LinkedIn’s massive professional network graph to deliver sales insights.
- Gong: A conversation intelligence platform that uses customer insights to inform growth strategies.
Sales Operations is responsible for everything from lead management, sales strategy, and territory structuring and alignment to sales process optimization, compensation plans, sales automation, training, and data analytics and reporting.
What does sales operations do?
Sales Operations, or Sales Ops, reduces friction in your sales process so your salespeople are more productive and successful. This department handles anything and everything that helps your sales teams establish and maintain sustainable growth.
Why do sales operations?
How To Choose a Sales Operations Tool
1. Evaluate Your Tech Stack
2. Prioritize Data Governance
3. Lean Into Automation
Better Tools, Better Outcomes
Sales Acceleration: Boosting Sales at Breakneck Speed
Sales Acceleration tools are built to speed up the sales process, from lead generation to closing deals. Sales acceleration software streamlines lead generation, contact management, and follow-up strategies by automating repetitive sales tasks — the best tools enable sales teams to do this by integrating AI and machine learning.
Check out some of the leading sales acceleration tools that are redefining the landscape:
- ZoomInfo OperationsOS: The data orchestration solution that allows sales ops teams to clean, enrich, segment, score, prioritize and route leads at scale.
- Saleshandy: Specializes in enhancing outbound sales through personalized, scalable email campaigns and advanced analytics.
- Salesflare: Tailored for small- to medium-sized businesses for efficient lead management.
- SalesLoft: Optimizes sales for smarter prospect conversations and comprehensive sales pipeline tracking.
Sales Enablement Tools: Empowering Your Team
Sales enablement tools provide a comprehensive platform for training your team with tools for content management, training and onboarding, and the creation of sales playbooks.
- Highspot: Provides tools to train sales teams with content and coaching.
- Seismic: Delivers personalized training content to sales teams at scale.
- Showpad: Think of it as a one-stop-shop for all your sales content and training needs.
- MindTickle: A solution that focuses on sales readiness and skills development through engaging content.
Sales Analytics Tools: Making Sense of the Numbers
Sales analytics tools transform a flood of B2B data into a treasure trove of go-to-market insights.
Sales analysis solutions help teams optimize their sales strategies, tailor their approaches to customer needs with better personalization, and ultimately, make more informed data-based decisions as a strategic advantage.
Consider some of the best sales analytics solutions:
- Tableau: A tool that turns complex data into understandable visuals.
- Domo: Real-time business intelligence delivered in easy-to-use dashboards, alerts, and reports.
- Looker: An enterprise platform for sharing business intelligence and building data-powered applications.
- Sisense: Helps businesses build intelligence analytics into their products.
Sales Automation Tools: Streamlining Your Processes
Sales automation tools are essential for modern sales teams. It allows them to automate routine tasks, which frees up sales reps to focus on more strategic sales activities.
With sales automation tools, teams can operate more efficiently, reduce manual errors, and focus on building strong customer relationships.
- FrontSpin: A sales call and email tool that leverages account-based playbooks.
- Leadfeeder: A buyer intent tool that offers a free plan for small businesses.
- Outreach: Streamlines customer engagement to create and close more sales pipelines.
- Zapier: A tool that connects all your favorite apps to automate manual workflows